My Name is Todd Davis

[stevemon]

SSN 457-55-5462

This guy reminds me of my old boss who couldn't be the CEO of a cub scout troop.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

Jeremy Clarkson of Top Gear was recently involved in a similar situation. He published his bank account code, claiming it was impossible for people to use it to steal money from him. Someone promptly used it to create a direct debit from his account.

The bigger issue, says attorney David Paris who's participating in a class-action suit against Lifelock, is that the company charges people $120 a year for an ineffective service: "Paris noted that LifeLock charges $10 a month to set fraud alerts with credit bureaus, even though consumers can do it themselves for free."