My main complaint about the BMW's, and in particular this 1 series. It's base price of 34K+. That plus a list of options a yard long. You have to option anything and everything you want to put on/in it. Cranks the price into the stratosphere!!
Just did a "build your own" on their website, and equiping (or trying to) it similar to my present car, it came out to over $43,000.. Sorry, it may be a fun little (and I mean little) hotrod, but you can do better elsewhere and not get taken to the cleaners at the same time.