[QuickWE4]

And this is precisely the problem with GM.

I know that Rome wasn't built in a day and I understand that they're not going to reinvent the Buick brand overnight, but I think that connecting Tiger Woods to the brand is just same old same old. It won't do much to reduce the average Buick buyer's age, that's for sure - Tiger may be youg, but the connection to golf will keep all the old heads coming into the dealerships. And beyond that, it's just a boring campaign.

Kinda like how they're trying to use Harley Earl in some of their commercials. Forget Harley Earl man - it's going right over the heads of 95% of the buying public.

One of these days they'll wake up.

Rich:soapbox:

P.S. I have not seen ONE SINGLE COMMERCIAL for the new GTO. I've seen print ads, but no commercials. You'd think they'd want to do something to announce the return of one of the most famous names in automotive history.

Now, the commercial for the Ford GT40 - did anybody see that? Yeah, it's an exotic car, but THAT'S a car commercial.